Extending Your Schema Markup From Rich Results To A Knowledge Graph

Extending Your Schema Markup From Rich Results To A Knowledge Graph

You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more

5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. … Read more

GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph

The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be … Read more

How to Make a Chart or Graph in Excel [With Video Tutorial]

Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it’s no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone … Read more

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