Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, … Read more
![Growth Marketing vs SEO - Is There A Difference? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/sejshow-featured-image-ep275-62a239485e6db-sej.jpg "Growth Marketing vs SEO - Is There A Difference? [Podcast]")
SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth … Read more
When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a … Read more
Have so-called “link building experts” burned you in the past? Did their methods, results, and communication around backlink services seem “off”? The sad reality is that too many link building efforts are morally questionable or just plain ineffective. The good news is there are other ways to dramatically improve your backlink profile without doing what … Read more
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Oh, TikTok. Whether you’re a devoted TikToker or brand-new to the scene, we’re here to help you get the most out of the platform. Growing your TikTok account and boosting your business requires more than just catchy songs, clever filters, and an insatiable appetite to dance. You need TikTok marketing know-how—and we’re here to help … Read more
Status update: social media marketing can no longer be ignored. But it’s about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. Read the full article at MarketingProfs
Is there anything in this world more satisfying than a good, old-fashioned assumption? Someone asks you a question that you have no business answering, yet a response just tumbles out of your mouth. Most of us have probably made multiple assumptions today about benign things like the weather, which team will win a sporting event, … Read more
What is sustainability in business? Yes, it’s carrying out your business operations in a way that’s in harmony with the environment and your community. And it involves making decisions that benefit society and being mindful of future generations. Those elements are undoubtedly at the heart of sustainability. They weigh on the conscience and drive us … Read more
