It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t always the priority. However, it’s devastating if the reel is particularly culturally relevant — i.e., wanting to post something during a company event or at a campaign launch. … Read more
![Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/image1-Nov-15-2024-08-13-06-4149-PM.png "Getting Your Scope of Work Right — the Complete Guide")
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems … Read more
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different countries is significant. But simply having a global website isn’t enough. To succeed internationally, your website must be competitive in … Read more
![What Is a Risk Assessment? My Complete Guide [+ Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/image5-Nov-15-2024-05-33-59-7062-PM.png "What Is a Risk Assessment? My Complete Guide [+ Free")
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s … Read more
In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when … Read more
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different countries is significant. But simply having a global website isn’t enough. To succeed internationally, your website must be competitive in … Read more
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when … Read more
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I … Read more
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an influencer they trust. In my role at Nickelodeon, I work … Read more
We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad so good that it takes up prime real estate in your target audience’s head? While most of us have a pretty good idea of what advertising … Read more
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first time in 14 years. We brought back the “splat,” a shape inspired by … Read more
We all know by now that Dark Mode is here to stay, with more than 35% of subscribers opening emails in Dark Mode. There are many benefits of Dark Mode: it reduces eye strain, enhances battery life on devices, and can improve focus by providing a less distracting interface. But despite its growing popularity, many … Read more
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a webpage, the two most common redirects are 301 (permanent) and 302 (temporary). They both have distinct purposes, and selecting the wrong one can affect your … Read more
Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues. Google recently reminded website owners about the importance of using … Read more
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s … Read more
Learning how to schedule Instagram posts is one of the best productivity hacks for busy creators, social media managers, and business owners today. And the benefits of scheduled Instagram posts go far beyond just saving you time — although that sounds pretty great though, doesn’t it? In this guide, I’ll cover the biggest advantages of … Read more
1. Find The Best Keywords For Your Site Keywords are the foundation of SEO. Although content is king, keywords come first: they decide what sorts of users will find you in search. And since you want to be found by the right users, you’d better choose your keywords wisely. What kind of keywords are good … Read more
