What Is Bootstrapping? The Guide to Self-Funding Your Startup

Hand holding money bootstrapping business

Money. Every business needs it. Where your capital comes from determines who controls your business. Bootstrapping is the process of self-financing a business whether you’re in the seed capital phase (when you’re getting your business off the ground) or the customer-funded stage (when you’re using profits to finance the continued growth of your business). Bootstrapping … Read more

The Ultimate Guide to Shopify SEO Tools

Shopify seo tools phone graphic

There’s a powerful intersection that occurs between a customer and a business. The customer has a distinct need and they’re seeking a solution. As if guided by the gods of commerce, they encounter a business that doesn’t just have a solution—it offers the solution. It’s the ultimate win-win whenever customers and businesses connect in this … Read more

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