A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the trend of refining the guidelines so that quality raters become better at spotting increasingly granular forms of quality issues. TL/DR Authenticity should be the core … Read more
Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking points shared by Googlers at the 2025 Search Central Live events. Among the most consequential updates are those to the sections defining the lowest quality pages, which more clearly reflect the kinds of sites Google … Read more
At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes to Google’s search algorithms. Although it wasn’t stated explicitly, the nuance was implied: keeping a human in the loop remains an important factor in fine-tuning your SEO decisions. Third Party Quality Raters Hopefully by now … Read more
Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of search results. Although these guidelines don’t directly affect rankings, they provide useful insights into what Google views as high-quality content. This update reflects Google’s evolving … Read more
Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post in 2014 is now official technical documentation. This change reflects the complexity of ecommerce and content-heavy websites, as many sites adopt advanced filtering systems for larger catalogs. Faceted Navigation Issues … Read more
Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds … Read more
![12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/website-design-1-20241121-4075840.webp.webp "12 Web Design Best Practices & Guidelines for Usability in")
I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that … Read more
Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also has the power to exclude. For the most part, scrolling through social is a no-brainer. We can log on while we watch TV, throughout the day, even during Zoom meetings (hey, we’ve all done it.) … Read more
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search engine’s latest Core and Spam updates. Insights Into Trustworthiness The updated guidelines provide valuable insights into how Google determines the trustworthiness of webpages and websites. … Read more
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to … Read more
![Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/how-to-create-a-wikipedia-page.pngkeepProtocol.png "Can You Create a Wikipedia Page for Your Company? [Best")
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. One of the driving forces behind Wikipedia‘s endless wealth of information is its community of writers and editors all around the web. And, because of Wikipedia’s notoriety … Read more
Every professional essay writer will agree that writing can be difficult at times, particularly when you have to voice your perspective on a contentious topic, particularly if such an opinion is an unorthodox one. This can make writing particularly challenging. A piece of writing like this is referred to as a “position paper outline. It … Read more
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in the SEO community about the … Read more
