In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal role in pitching and promoting products or services to decision-makers. The remarkable reach and profound impact of video marketing benefits all industries. Video … Read more
Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value. I’ll share 15 of my favorite healthcare emails in this … Read more
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and … Read more
The healthcare industry is undergoing a massive digital transformation. This shift transcends the mere adoption of new technologies; it signifies a fundamental transformation in the access, delivery, and management of healthcare. As we navigate this landscape, mastering digital platforms becomes imperative for continued innovation and improved patient outcomes. The Expanding Need for Digital Transformation Even … Read more
Everything around us continues to evolve, and this includes medicine and healthcare. With advancements in technology, treatments, and medical practices, consumer demands are also rapidly changing and evolving. This is where the role of healthcare market research comes in. In this article, we will talk about healthcare market research. Through this, we can understand the … Read more
Healthcare marketing refers to promoting healthcare products, services, and organizations to patients, healthcare professionals, and other stakeholders. The healthcare industry is highly competitive, and healthcare marketing is essential for healthcare organizations to attract new patients, build brand awareness, and establish themselves as leaders in the field. Healthcare marketing includes various activities, such as advertising, public … Read more
Google is taking steps to improve access to healthcare information for searchers in the United States. Google Search already facilitates easy access to information on US benefits programs such as Medicaid and Medicare. Additionally, Google assists searchers in finding healthcare appointments and identifying which insurance providers are accepted by different healthcare facilities. Now, Google is … Read more
