Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more
Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Helpful Content System Google’s Helpful Content System is based on a machine learning model that uses classifiers to generate a signal that is then used by Google’s ranking system to … Read more
This week’s Ask an SEO question comes from Nicole, who writes: “How do you think this (Helpful Content) update and the language Google is using around it will impact the SEO industry and how SEO is perceived within the marketing field?” Thanks, Nicole – interesting question. Understanding The ‘Helpful Content Update’ As SEO pros, we … Read more
Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines. Google’s Helpful Content … Read more
Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning about 3rd party content hosted on websites or their subdomains. Google also added additional guidance to their Helpful Content System documentation with new advice on … Read more
This week’s Ask An SEO Question comes from Christopher, who asks: “Is page speed performance part of the “helpful content” update as well? Could it potentially affect performance if users don’t find it helpful?” Great question, Christopher – and one that is asked in many meetings. No, improving or reducing page speed will not help … Read more
At the annual Google I/O developer conference, the tech giant announced forthcoming changes to its helpful content system. This update aims to enhance the search engine’s ability to identify content created from a personal or expert point of view, thus improving the search experience for users. Enhancing Search Results With Unique Expertise The helpful content … Read more
Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop. If your digital space is organized, you can quickly accumulate important documents, projects, and pictures. This can be especially helpful if you use the same computer for both … Read more
Google is updating its guidance on creating helpful content by adding a section dedicated to page experience. The update aims to help site owners consider page experience more holistically during the content creation process. What’s New? Google’s help page on creating helpful content has been revamped with a new section on providing an excellent page … Read more
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: … Read more
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
