In 2021, we geared up for our first hiring push in the Customer Advocacy team (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. Between hiring and other … Read more
When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, … Read more
Hiring generally comes with ebbs and flows. During one six-month stretch in 2021, a particularly busy season, I spent more than 120 working hours in six months asking more than 350 individuals the same seven questions for our Buffer values screen. At the end of each conversation, I’d turn the conversation over to them, and … Read more
On February 26th, our team became aware that access was obtained to a number of Buffer accounts and those accounts were used to spread support for Russia’s invasion of Ukraine. The accounts affected did not have two factor authentication (2FA) enabled, indicating that this was likely related to reused passwords as there continues to be … Read more
90% of startups fail. Most get through the first year or 2, but more than half of all small businesses crumble before year 5. Why? Businesses ultimately fail when they don’t make enough money. The startup either can’t afford to continue operations, or the owner quits to reclaim work-life balance and a better (more consistent) … Read more
Nearly every entrepreneur has at one time or another thought how amazing it would be to peer into the minds of their customers and get a clear picture of what they want most and what they dislike. Imagine how effective you could be with this kind of information. The good news is that it’s illegal … Read more
