Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages. What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction … Read more
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable for optimizations and campaign efficiency. These ad platforms are complicated and always evolving so the average user may not be aware of some lesser-known opportunities. … Read more
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable for optimizations and campaign efficiency. These ad platforms are complicated and always evolving so the average user may not be aware of some lesser-known opportunities. … Read more
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal analysis identifies potential violations of EU data protection law. There are many troubling revelations including that server-side GTM “obstructs compliance auditing endeavors from regulators, data protection … Read more
Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks required for peak account performance. While these may be known to some, they represent the most common “hidden levers” I see in account audits. Hidden … Read more
Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust. As Safari continues to evolve, these updates highlight … Read more
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC … Read more
Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and … Read more
Every website on the Internet, no matter how small or large, is under some form of attack by a user-generated content spammer or a spambot. Increasingly, many of the attacks are focused on hiding links because links are a high-value commodity, fetching hundreds of dollars each. The following solutions will help stop these attacks and … Read more
