AI Overviews Glitch May Hint at Google’s Algorithm

AI Overviews Glitch May Hint at Google’s Algorithm

A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose parts of Google’s algorithms that are normally unseen. AI-Splaining? Lily Ray re-posted a tweet that showed how typing nonsense phrases into Google results in a … Read more

The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)

The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)

Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that … Read more

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