In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites

In the Hot Seat: Google's Search Ads Stir Controversy On Questionable Websites

A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies. Per Google’s Publisher Policies, ads are not permitted to serve alongside content that: Is illegal or promotes illegal activity Infringes copyright Sells or facilitates the sale of counterfeit products Incites hatred or promotes discrimination … Read more

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service

New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves across the web have breached its own terms of service, making them subject to refunds. This could cost Google billions of dollars, adding to the company’s existing troubles, such as a growing discontent with search results and two … Read more

Visualizing Hot Topics Using Python To Analyze News Sitemaps

Visualizing Hot Topics Using Python To Analyze News Sitemaps

News sitemaps use different and unique sitemap protocols to provide more information for the news search engines. A news sitemap contains the news published in the last 48 hours. News sitemap tags include the news publication’s title, language, name, genre, publication date, keywords, and even stock tickers. How can you use these sitemaps to your … Read more

Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more

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