Google Tests Bare-Bones Hotel Search In Three EU Countries

Google Tests Bare-Bones Hotel Search In Three EU Countries

Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites. The experiment will only affect users in these three countries, whether searching locally or … Read more

Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the travel industry rebounds post-pandemic. Source link

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