Web vs. HTML Email Design: 10 Key Differences to Know – Litmus

Litmus

For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the … Read more

How to Create an HTML Add to Calendar Link for Your Emails – Litmus

Litmus

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, … Read more

Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element

Google Answers Question About The "Impact" Of ARTICLE Semantic HTML Element

Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic HTML is generally regarded as a good practice. But does it have an SEO impact on Google Search? What is the HTML Element? The HTML … Read more

The Simple Guide to Creating an HTML Email [+ Free Templates]

The Simple Guide to Creating an HTML Email [+ Free Templates]

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which … Read more

Q&A on Semantic HTML, Search & Google Search Console [Podcast]

Q&A on Semantic HTML, Search & Google Search Console [Podcast]

Curious about how to improve your website’s SEO with Semantic HTML and Google Search Console? Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how … Read more

Move JavaScript Below HTML Headers

Move JavaScript Below HTML Headers

Google’s John Mueller suggests placing JavaScript code below the HTML header tag to ensure search crawlers can fully understand your website. Mueller shares this advice in a Reddit thread, where a user asks whether HTML code placement could cause SEO issues. The answer is yes; the placement of HTML code could adversely impact your SEO … Read more

How to Create Clickable Phone Numbers with HTML in Email – Litmus

Litmus

A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step.  Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you … Read more

The Ultimate Guide to Bullet Points in HTML Email – Litmus

Litmus

Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in … Read more

Googlebot Crawls & Indexes First 15 MB HTML Content

Googlebot Crawls & Indexes First 15 MB HTML Content

An update to Googlebot’s help document contains confirmation that it will crawl the first 15 MB of a webpage and anything after this cutoff will not be included in rankings calculations. Google specifies in the help document: “Any resources referenced in the HTML such as images, videos, CSS and JavaScript are fetched separately. After the … Read more

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