At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” … Read more
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s … Read more
![47 B2B Marketing Stats to Know This Year [+HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/b2b-marketing-stats.pngkeepProtocol.png "47 B2B Marketing Stats to Know This Year [+HubSpot Data]")
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no … Read more
We all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you, human to human. Or, perhaps it’s the boss who goes out of her way to find new growth opportunities for you. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing … Read more
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and … Read more
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your … Read more
![The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/top-b2c-marketing-trends.pngkeepProtocol.png "The Top 5 B2C Marketing Trends of 2024 [New HubSpot")
In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer … Read more
![5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/marketing-trends-that-might-not-survive-2024.pngkeepProtocol.png "5 Marketing Trends That Might Not Survive in 2024 [HubSpot")
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam … Read more
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV. Now, I realize how difficult it is to achieve a work-life … Read more
![24 Digital Marketing Tips That HubSpot Swears By [Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/digital-marketing-tips_0.webpkeepProtocol.webp "24 Digital Marketing Tips That HubSpot Swears By [Research]")
With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone. Digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, … Read more
![8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/seo-challenges_featured.pngkeepProtocol.png "8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]")
In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged. While keywords still matter, other considerations such as page authority, loading speed, and regularly-updated content all play a role in maximizing SEO impact. Here’s a look at eight SEO challenges brands are facing in 2023. Top 8 SEO Challenges in … Read more
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically. To … Read more
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? … Read more
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating … Read more
![22 Facebook Stats to Know in 2023 [+HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/Untitled-design-8-1.jpgkeepProtocol.jpeg "22 Facebook Stats to Know in 2023 [+HubSpot Data]")
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network. To help you decide if Facebook is still worth leveraging, we’ve compiled a list of statistics marketers should know in 2023. … Read more
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then … Read more
![The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-search-in-changing.jpgkeepProtocol.jpeg "The Way People Search the Web is Changing: 4 Stats")
Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms … Read more
![Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/AI-Content-SEO-FI.pngkeepProtocol.png "Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot,")
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you … Read more
