Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
Human resources have moved from administrative to strategic roles, aligning closely with corporate objectives. Effective human capital management and adept HR analytics underpin resilient and adaptive business strategies. HR’s role in nurturing corporate culture and workforce development is crucial for sustainable growth. When we hear of the term “Human Resources,” we immediately go to … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
As the world becomes more interconnected, the role of media in shaping public opinion has never been more significant. Recent findings by Pew Research revealed an alarming trend: trust in traditional media is at an all-time low, particularly among younger generations. These digital-native individuals increasingly turn to social platforms for news, placing more trust in these … Read more
In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in content creation. They see AI as something that can enhance and supplement human creativity rather than something that will make human creators obsolete. During the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Have you ever been on the receiving end of AI content or interaction that didn’t work well? You know the type: Emails written entirely by bot, with wording that sounds slightly (or mostly) off and … Read more
OpenAI announced it has developed an AI system using GPT-4 to assist with content moderation on online platforms. The company says this system allows for faster iteration on policy changes and more consistent content labeling than traditional human-led moderation. OpenAI said in its announcement: “Content moderation plays a crucial role in sustaining the health of … Read more
In an era where AI is increasingly defining the customer experience, understanding the inner workings of these technologies has never been more crucial, particularly for marketers. A recent Bloomberg report has shed light on the human workforce training Google’s Bard chatbot, highlighting the integral role of thousands of contractors in shaping the responses of this … Read more
ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners … Read more
We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One trend driving massive advancements in search technology is the shift from keywords to data that better represents the meaning of the query, and what’s known … Read more
