Humor

How Heike Young Uses Humor to Transform B2B Marketing

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Heike Young, Microsoft, featured in Masters in Marketing

It’s rare that a B2B marketer is funny on LinkedIn.  And not “posted a meme about ChatGPT taking over my job” funny.  I mean genuinely, “I would watch this content in my free time” kind of humor.  And she’s got 20K followers (and some viral videos with 4M+ views) to prove it. Today’s expert tells … Read more

ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds

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ChatGPT's Humor Isn't Quite Human Yet, Study Finds

ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more

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