It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to … Read more
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules … Read more
Part of being successful on Instagram — whether you’re a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram. Here are 29 … Read more
Since Bluesky opened up fully, it has gained over 6 million users, with over 1 million of them active every month. Yes, that’s right, you don’t need an invite code to sign up to Bluesky anymore. Yay! However, open access means there’s an influx of new users who have no clue what to post to … Read more
It’s time for me to give away some free advice. Giveaways are essential for brand growth and increasing sales! But without the proper planning and preparation, giveaways can easily fail, leaving you with minimal social impact and an expensive product heading out the door! Don’t worry. I’ve used giveaways to launch multiple multimillion-dollar ecommerce brands, … Read more
![Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/social-sharing.png "Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]")
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also … Read more
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech … Read more
LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s … Read more
House extensions are an excellent way to add value to your property, create extra space, and give your home a new look. A popular choice for many homeowners is the addition of a single storey extension. These extensions can bring many benefits, such as extra living space, improved natural light, and often a significant increase … Read more
Everybody loves to win prizes—especially from their favorite brands. Create a social media giveaway or contest to feed this desire while improving your social media engagement and supercharging the buzz around your brand. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty. In this article, we take you through … Read more
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media … Read more
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?” Today, I’m pulling the curtain … Read more
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a … Read more
In 2024, we’re getting a bonus day in February. Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers. In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more
The world feels like it’s getting crazier every day. With new layoff announcements seemingly popping up every week and AI continuing to develop at an alarmingly impressive rate, it is unsurprising that many people are predicting that a recession is just around the corner (or already here). And in times of recession and economic instability, … Read more
More women are starting their own small businesses every day. Working women continue to face unique challenges, especially as small business owners, so what are the absolute best business ideas for women? Starting with the most profitable businesses, best online business ideas, low investment business ideas, and best side hustles, we’ve curated a list of … Read more
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels, they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 /0:17 … Read more
Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to attract more clients and build online authority. This is also true for law firms, which often rely on their content to build … Read more
