Social proof is one of the most powerful marketing tools on the planet. It’s also one that so many small businesses completely miss. So, what is social proof, and how does it impact conversion rates in eCommerce? Those are the questions that we’re going to address. What Exactly is Social Proof? Social proof is a … Read more
The ongoing rollout of 5G wireless technology across the world brings mobile users much faster data speeds, highly reliable connectivity, and more widespread cellular coverage. By 2028, the number of 5G subscriptions in North America is expected to reach 406 million. But what does the rapid expansion of 5G mean for mobile SEO? And what … Read more
Explore why Google Gemini may transform the SEO industry. Learn how its improved multimodality and unlimited capabilities affect SERPs, rankings, content, and ranking factors. The post Google’s Gemini Decoded: Unveiling The Impact On SEO appeared first on Search Engine Journal. Source link
In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s … Read more
If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea of meta descriptions, why not focus on quick optimizations that can deliver immediate results? If … Read more
It is not an exaggeration to say that it’s impossible to imagine our lives without social media. The icons on our smartphones have become an inevitable part of our daily routine. Writing an academic paper on the impact of social media can be challenging despite it being an easy topic to discuss with friends. Many … Read more
It has been around three years since the violent attacks by a pro-Trump mob shook the U.S. Capitol in the claim of false election procedures. There were allegations about dead people casting their votes, suitcases being filled with false ballot papers, and ballot dumps at night. After three years, similar allegations return with the U.S. … Read more
In 2023, the WordPress community witnessed a significant milestone in website performance, with Core Web Vitals (CWV) showing significant improvements for both mobile and desktop users. This article delves into the specifics of these improvements, exploring their implications and the evolving landscape of web performance within the WordPress ecosystem. What Are Core Web Vitals? Core … Read more
Google’s Gary Illyes answered the question in an Office Hours hangout about whether a double forward slash in a URL has an impact on the SEO for a website. A double forward slash happens for a number of reasons that are often related to a coding issue on the CMS or in the .htaccess file … Read more
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience. Source link
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. Nike and Dove are doing just that with their recent partnership which is incredibly … Read more
United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use. While aimed at managing risks across sectors, the order could potentially impact digital marketers’ use of AI tools. The order mandates extensive safety testing and reporting requirements for AI systems. With consumers wary of … Read more
AI search results that users can interact with it are a certainty. Search marketers can either get mad about it and do nothing or they can survey what’s coming and prepare. Google SGE and Bing offer fairly similar approaches to AI that’s a hybrid of traditional search and a chatbot. But that’s not necessarily what … Read more
In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return … Read more
![How Plural Keywords Impact Search Intent For Ecommerce [Data Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/How-Plural-Keywords-Impact-Search-Intent-For-Ecommerce-Data-Study.png "How Plural Keywords Impact Search Intent For Ecommerce [Data Study]")
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse sectors, including academia, public policy, and civil society, to shed light on AI’s opportunities and challenges. At the heart of this endeavor is a $20 … Read more
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their … Read more
Google’s John Mueller answered a question as to whether the “ARTICLE” semantic HTML element has an impact on Google Search. This is a good question because the use of semantic HTML is generally regarded as a good practice. But does it have an SEO impact on Google Search? What is the HTML Element? The HTML … Read more
