Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to set up a … Read more
In the glow of a purplish-pink background, Nat Choprasert stares at her ring light. She holds a desk microphone in her right hand and uses her left to tap the record button on her phone. Then, in 35 seconds, she explains how to trick AI detectors with an essay or blog post written by ChatGPT. … Read more
Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. But, at the same time, there are many affordable AI tools that … Read more
