Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide provides insights into why schema markup is essential and how you can implement a structured data markup strategy to support your organization’s goals this year. … Read more
Implementing AI in customer service can transform how businesses interact with their customers by enhancing efficiency, personalization, and scalability. There are a multitude of different AI strategies you can use, from chatbots for instant responses, sentiment analysis for emotional insight, data analytics for actionable insights, predictive support, and personalization engines – AI offers practical ways … Read more
Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to set up a … Read more
In the glow of a purplish-pink background, Nat Choprasert stares at her ring light. She holds a desk microphone in her right hand and uses her left to tap the record button on her phone. Then, in 35 seconds, she explains how to trick AI detectors with an essay or blog post written by ChatGPT. … Read more
Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology. But, at the same time, there are many affordable AI tools that … Read more
