Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked around and said why the contact and about us pages were useful. Needs To Convince Company To Add Contact & About Us Pages @jaclynbrandt tweeted … Read more
Small businesses are always buzzing with ideas and constantly making an effort to offer a top-notch range of services to their customers. However, there’s always a possibility that despite rigorous efforts, you may not be getting the kind of footfalls that you have been expecting. This is where creating a website and implementing a strong … Read more
A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from how some in the search community consider which page is most important. It’s commonly understood that links play an important role in telling Google what … Read more
As online marketing continues to evolve, businesses are increasingly becoming aware of the fact that they can’t just stick to their old guns and hope to get the same results as they did in the past. Things are changing, and you need to change with them. And, I am not talking only about investing in … Read more
Are you just about to start a new business? Then you must be aware that you should draw in enough attention in order to retain your current clientele. Unfortunately, you are unable to devote your time or funds to an endeavor that is perhaps not yielding the desired results. Hence email marketing is crucial for … Read more
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to evolve rapidly, the vast amounts of personal data generated by consumers have become increasingly vulnerable, triggering heightened apprehensions about privacy and data security. Consequently, governments … Read more
Whether you’re launching a new brand, or considering a significant rebrand, picking the right colors is crucial. The wrong color can tank lead generation, lose business, or worse, get you called out for poor style. We just can’t let that happen to our fellow founders. That’s why we’ve created this article, discussing how to pick … Read more
Email marketing is one of the basic steps of digital marketing. In this digital era, professional people cannot think of a day without the involvement of email. Marketing and email are two essential components of a business. While the email organizers are focused on creating it, the followers are concerned with the upbringing of new … Read more
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility, and search rankings. But first, let’s define semantic HTML and how it works. Semantic HTML 101 Semantic HTML elements provide meaning and structure to web … Read more
Attention all bloggers and website owners! Do you want to increase the organic traffic to your website and its position in search engine results? Don’t look elsewhere. To help you improve your rankings and stay one step ahead of the competition, we’ll discuss the most crucial SEO tips in this blog. According to a recent … Read more
Starting a business in Florida is an exciting venture, but it can also be a challenging one, particularly when it comes to finances. Before launching a new business, it is essential to take care of several important financial tasks that can set the foundation for success. Proper financial planning can help ensure that a business … Read more
Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere … Read more
With the rise of the web, most consumers now rely on what people think about a brand. Research reveals that 93% of them believe that online review site reviews affect their purchasing decisions, while only about 2% have yet to read a single feedback. On the one hand, negative reviews could also cause a loss … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C counterparts. But even prior to … Read more
Brand awareness refers to some points and knowing how familiar the communication tricks by which they can communicate with the targeted audience are with your brand and how well they can recall and recognize your business. Building brand awareness is crucial when it comes to promoting or marketing your company and products, particularly in the … Read more
Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy. In fact, in a recent survey, out of all the content marketing modes out … Read more
In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors. In the past, it was easy to understand why. You could cram your page with keywords, slap on a few meta tags, … Read more
