Impression

What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?

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What Is The Best Conversion Tracking Method For PPC Campaigns?

Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll be paused again. This news was met with mixed reviews. Some (including me) are thrilled that Google is taking a … Read more

Impression Share: What it is and How to Improve it

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Impression Share: What it is and How to Improve it

Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as … Read more

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