60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned

60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned

A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer, and I had amassed over 40,000 followers. But then I got a full-time job and put my business — and my social media presence — on pause.  When I decided to relaunch my company this year, … Read more

The Car Fire That Sparked Millions of Impressions for Stanley

The Car Fire That Sparked Millions of Impressions for Stanley

A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley … Read more

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle.  In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and … Read more

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