A full-time sponsored contributor to WordPress discussed how publishers and members of the search marketing community can influence WordPress so that it’s more useful for all the things they want it to do. The person I spoke with was Naoko Takano, a full-time sponsored WordPress contributor whose focus is on contributor experience improvement. She has … Read more
Surveys are a must-have tool in every content marketer’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights that can be used in a variety of content formats. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. One … Read more
Starting to feel like your email workflow has a little too many moving parts? Yeah, us too. And probably every other email marketer ever, if we’re being honest. It’s a craft that just has a lot of tools, steps, processes, review stages, stakeholders… The list goes on. And if you’re like us, you’re always looking … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer: create high-quality content that serves your readers. In This Guide 1. What Core Web Vitals & What’s Changing? 2. What Is Interaction To Next Paint? … Read more
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this … Read more
Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the speed at which businesses and individuals can produce blog posts, marketing copy, social media posts and much more. I am not the first to provide … Read more
Marketing is a vital element of any SME’s operation—especially if you’re just starting out. Marketing is a way to get your name out there, reel in new customers, convert browsers to buyers, and build a core of loyal customers who will sustain your business through thick and thin. All in all, marketing is worth doing—and … Read more
Are you having trouble getting your team to adopt a Customer Relationship Management (CRM) system? The key to successful CRM user adoption lies in the design and implementation of the platform. From making sure that the interface is intuitive and user-friendly, to incorporating context-sensitive help within the system, there are several steps that organizations can … Read more
Gamification marketing is a strategy for improving engagement and getting consumers more excited about your message. It can be applied across channels, including digital, digital out-of-home, mobile, and activations. Gamification marketing incorporates game elements into your marketing campaign. There are many different ways to implement gamification, and we’re going to take a look at the … Read more
WordPress announced that 6.3, scheduled for release in August 2023, will help websites attain better Core Web Vitals SEO scores, particularly with regard to Largest Contentful Paint (LCP). Largest Contentful Paint (LCP) is a metric that measures how long it takes to render the largest image or text block. The underlying premise of this metric … Read more
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai, an AI content writing tool. 💡 To keep up with Stew, check out his newsletter, Twitter and LinkedIn. The rapid advancement of AI … Read more
Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Getting your message to your audience isn’t as simple as hitting ‘send,’ however. Every email is an opportunity to connect with your audience and positively impact your company—but … Read more
In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we … Read more
Google has recently overhauled its search spam report form to combat search quality issues. The updated form is part of Google’s approach to improving user experience by addressing problematic content such as paid links, malicious behavior, and low-quality pages. An Improved User Interface Image credit: developers.google.com, June 2023. The redesigned form makes it easier for … Read more
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of … Read more
There are many areas in the selling process that salespeople say they believe are not challenging, but that buyers say salespeople are not very effective at. That’s according to a report from RAIN Group, which was based on data from surveys of sellers and buyers. An infographic (below) looks at findings from the research. Specifically, … Read more
You’ve heard of multitasking, right? You might have even mentioned it on your resume or in job interviews (I know I have). Single-tasking, as you might have guessed, is the complete opposite. It means focusing all your attention on just one task at a time. It might sound incredibly inefficient to work this way. After … Read more
