In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories … Read more
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! B2B marketing has faced major disruption over the past decade. Today’s B2B marketers must be nimble, ready to adjust strategies at a moment’s notice and anticipate the next big trend before it arrives. In recent … Read more
When it comes to influencer marketing, C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets … Read more
The world of content creation and online influencing is rapidly changing. Gone are the days when we all turned our noses up at so-called “influencers,” often promoting pyramid schemes, dodgy deals, and fast-fashion copycats. Now, these very same influencers and creators are working with market-leading brands, and the numbers don’t lie. I mean, sure, you … Read more
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It … Read more
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing … Read more
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Raina Penchansky, the co-founder and CEO of Digital Brand Architects (DBA) and co-founder of Dear Media, about how to make influencer partnerships that move your business forward. To read more, subscribe to the … Read more
If evolving marketing trends have taught us anything over the past few decades, it is that nothing beats good old word of mouth. Businesses across different industries invest big bucks to ensure shiny ratings and reviews, authentic customer testimonials, and attractive referral marketing offers. Now more than ever, having the recommendation of a trusted source … Read more
According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that … Read more
Turning a company into a recognizable, trustworthy, and profitable brand isn’t an easy task. In addition to competing in a saturated market, your company will need to find clever ways to reach its target audience, increase trust in the brand, and convince them to place an order. If your business is facing the above challenges, … Read more
![12 Tips on How to Become an Influencer [+Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Untitled-design-24-May-12-2023-03-23-58-7198-PM.pngkeepProtocol.png "12 Tips on How to Become an Influencer [+Data]")
The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer. In this article, we’re going to dive into what it takes to become … Read more
![The Top Channels for Influencer Marketing in 2023 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Untitled-design-18-2.jpgkeepProtocol.jpeg "The Top Channels for Influencer Marketing in 2023 [New Data]")
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that … Read more
Every business owner sometimes needs support, such as useful advice from a professional, an acquaintance with an important contact, or help with increasing your brand awareness and product visibility. It’s impossible to do everything on your own! Luckily, there are people in your niche who already have a wide audience and enough authority to influence … Read more
Influencer marketing is such a common practice now that everyone knows what it entails. Billions of people use Instagram actively, which means that it is a huge marketplace for emerging and established businesses. However, you can’t just invest a hefty amount without an objective and expect to have customers running towards your business. It doesn’t … Read more
The popularity of influencer marketing has been steadily on the rise over the past few years, with the worldwide market size expected to hit $373.5 million USD by 2027. But what is it, who can use it, why does it work, and when should you consider it? Let’s break it down. Who Uses Influencer Marketing? In … Read more
Influencer marketing has become one of the most effective ways to reach target audiences, expand brand awareness, and drive sales. Influencers are trusted advisors who can directly impact target audiences with their opinions about products and services. Their followers trust them and want to know what these influencers think about a brand or product. Here … Read more
