24 Top YouTube influencers to check out in 2024

24 Top YouTube influencers to check out in 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t … Read more

Experts Vs. Influencers: Digital PR Alternatives To Link Building

Experts Vs. Influencers: Digital PR Alternatives To Link Building

Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances of KOLs in digital PR for SEO, underscoring their importance in building a real-world reputation that can influence ranking factors, particularly in specialized fields. I … Read more

How to find influencers for your brand’s marketing campaign

How to find influencers for your brand’s marketing campaign

Influencers are everywhere. You’ve probably seen a few #sponsored and #gifted posts in your social media feeds today. That’s because influencer marketing is a powerful growth tool for brands. Getting in front of an influencer’s engaged followers helps brands reach a wider audience of potential customers. Influencer partnerships also build credibility. A popular influencer promoting … Read more

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a … Read more

Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? … Read more

These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?

These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?

One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator … Read more

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and involve much higher stakes. With endless opportunities to choose from, community has become more crucial than ever, as … Read more

How to Identify & Work With the Best Brand Influencers for Your Business

How to Identify & Work With the Best Brand Influencers for Your Business

I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the thing about brand influencer marketing — you follow them for a reason, so you don’t mind interacting with their sponsored content. I follow this influencer because she‘s an editor of a major magazine … Read more

Trust In Online News Shifting From Reporters To Influencers

Trust In Online News Shifting From Reporters To Influencers

The 2023 Digital News Report by the Reuters Institute sheds light on the complex relationship between the public, news outlets, and social media platforms. As we navigate one crisis after another, the demand for reliable and independent journalism is higher than ever. However, the news industry grapples with weak audience engagement, low trust, and an … Read more

Influencer Marketing 101: How to Build Strong Relationships with the Right Influencers

Women working on laptop reaching out to influencers graphic

Every business owner sometimes needs support, such as useful advice from a professional, an acquaintance with an important contact, or help with increasing your brand awareness and product visibility. It’s impossible to do everything on your own! Luckily, there are people in your niche who already have a wide audience and enough authority to influence … Read more

Where Influencers Wield the Most Influence

Where Influencers Wield the Most Influence

People in Brazil, India, and China are the most likely to say they’ve bought something because a celebrity or influencer promoted it. That’s according to a survey conducted by Statista of people ages 18-64 in eight countries: Brazil, China, Denmark, India, Italy, Japan, the United Kingdom, and the United States. An infographic (below) summarizes findings … Read more

How to Use Instagram Branded Content Ads With Influencers

Do you partner with Instagram influencers? Want to easily turn influencer content into ads? In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.

How To Find And Engage Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Here are a few noteworthy ways to find credible influencers that are aligned with your brand and craft conversion-worthy posts with them, so that you can take full advantage of influencer marketing this year. 

Venture capitalists ‘like and subscribe’ to influencers

Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years. First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. With new…

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