This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used … Read more
Advancing a brand is essential to extend its permeability, acknowledgement, and devotion among shoppers. It makes a difference in recognizing a company from competitors and driving client engagement, which eventually leads to an increment in deals. Without successful brand advancement, businesses may battle to flourish. Branded stock alludes to items unequivocally planned with a company’s … Read more
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search. During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search. Pichai emphasized that Alphabet is … Read more
