I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with … Read more
Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For AIO Danny Sullivan shared insights into how AI Overviews are generated, helping explain why Google may link to websites that don’t match the typical search … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. To drill into that topic, Goldcast and … Read more
![The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/marketing-manager-challenges-1-20250127-5438007.webp.webp "The Top Challenges Marketing Leaders Expect to Face in 2025")
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from: 300+ global … Read more
The competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping categories. Gig Economy Shows Strong Growth The website with the most growth is JustAnswer.com, a gig economy platform that enables consumers to consult with experts … Read more
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently improved. Subtle Word Shifts Make A Difference The art of writing is something SEO should consider now more than ever. … Read more
Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer Advocate at Google Chrome, announced the change on X: “Good post. But this thing bugged us: ‘Unfortunately, PageSpeed Insights does not show the data collection … Read more
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently … Read more
![Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Insights-From-1200-Consumers-How-Reviews-Drive-Local-SEO-Success.png "Insights From 1,200 Consumers: How Reviews Drive Local SEO Success")
In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help. Watch on-demand as we unveil insights from GatherUp’s November 2024 survey of over … Read more
Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. You’re already setting your priorities and goals for the year ahead—but … Read more
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration, and optimization best practices for Performance Max campaigns, among others. These updates mark more steps forward in Microsoft’s effort … Read more
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This diversity in touchpoints creates both opportunities and complexities for marketers. To navigate this landscape effectively, a robust measurement strategy is essential. This … Read more
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm update. The data suggests six preliminary observations on the direction of Google’s algorithm and what publishers and SEOs need to know now. AI Overviews is … Read more
SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more
![How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/AI-reporting-1-20241021-8635550.webp.webp "How Marketers Save Time and Make Data-Backed Decisions with AI")
Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can … Read more
With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Contextual and behavioral targeting can unlock the full potential of your email personalization tools, making every message more relevant and engaging. As 30% of brands increase their email marketing spend, … Read more
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How does user intent change AI Overviews? How do the top 20 positions break down for domains that rank in organic search and get cited in AIOs? How Are Common … Read more
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. Advertisers getting more controls like negative keywords for Performance Max. Source link
