How to Use Instagram Branded Content Ads With Influencers

Do you partner with Instagram influencers? Want to easily turn influencer content into ads? In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.

Do you partner with Instagram influencers? Want to easily turn influencer content into ads?

In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.

instagram branded content ads influencers how to 800 - How to Use Instagram Branded Content Ads With Influencers

Why Use Instagram Branded Content Ads?

According to Instagram, branded content is defined as “a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).” Instagram branded content posts are created by influencers to promote a particular brand or business in return for some sort of compensation like money, products, or services.

All branded content posts have a “Paid Partnership with [name of company/brand]” label under the influencer’s Instagram handle, making them easily recognizable. This ensures better transparency of paid collaborations and clears up any confusion in the viewer’s mind.

People engage with a lot of branded content on Instagram. According to a Facebook for Business survey of Instagram users:

  • 42% of respondents said that branded content helps them discover products or services.
  • 44% of respondents said that branded content helps them find out about a product or service.
  • 41% of respondents said that a brand’s content helps them research a product or service.

To reach a wider audience with Instagram branded content posts, you can now turn them into ads. Currently, there are two types of Instagram branded content ads: feed ads and stories ads. You must be tagged as a business partner in the post to be able to promote that post as a branded content ad.

Here are a few reasons why you should consider running Instagram branded content ads for your business:

  • Amplify the reach and engagement of branded content. These ads are presented to Instagram users just like any other Instagram ad type, ensuring more eyeballs on the content beyond just the influencer’s following.
  • Provide transparency to Instagram users. Social media users care about ad transparency, and Instagram branded content ads make it easy for people to recognize your brand collaborations with influencers. Every branded content ad contains a “Paid Partnership” tag along with the brand name. This builds credibility and brands don’t have to rely on their influencers to use transparent hashtags.

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  • Offer a seamless shopping experience. With shopping tags and branded content ads at your service, audiences can easily purchase your products without leaving the Instagram app.
  • Allow for optimization. You’ll be able to see all of the results and ad metrics for your Instagram branded content ads in Facebook Ads Manager. With meaningful insights for your campaign, you can optimize your ads for better results.

Now that you know about the benefits of Instagram branded content ads, here’s how to set up a campaign.

#1: Approve and Manage Instagram Influencer Partnership Requests

Before you start collaborating with influencers on Instagram branded content, you need to set up branded content approvals.

To do this, tap the three-lines icon at the top right of your Instagram business profile and choose Settings from the pop-up menu.

When your account settings open, tap the Business option and then select Branded Content.

The next screen will show your branded content approval settings. The option to manually approve tags is selected by default, which makes a lot of sense. If you were to toggle this option off, anyone would be able to tag you as a business partner in branded content.

The Tag Requests section is where you view and approve requests from influencers to tag your brand as a business partner. When you approve a request, that influencer shows up in the Approved Business Partners section.

How Instagram Influencers Tag Your Brand and Make Their Content Eligible for Ads

Your influencer partner must be a registered creator on Instagram and must have access to branded content tools. Creators must comply with some Instagram policies to become eligible for branded content tools.

When influencers create branded content posts, here’s how they send tag requests to your brand and make their content eligible for ads.

For Instagram Branded Content Posts in the Feed

When creating a feed post, the influencer taps Advanced Settings and then Tag Business Partner. From there, they search for your business partner account and send you a tag request. Once your brand approves the influencer as a business partner, they’ll be able to directly tag your brand in their posts.

Influencers also need to take one additional step to make their organic Instagram posts eligible for branded content ads. In the Branded Content section, they must select the Allow Business Partner to Promote option.

For Instagram Branded Content Posts in Stories

When the influencer creates a branded Instagram story, they tap the link icon at the top of the screen and then select Tag Business Partner.

From here, the influencer can either send you a tag request or directly tag you as a business partner. Additionally, they’ll see the option to allow your brand to promote the content as an ad.

Pro Tip: For your Instagram branded content to be successful, you need to clearly communicate with your influencer partner. Discuss your plan and objectives with them so there’s no confusion about what you want to achieve with your partnership.

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#2: Choose an Instagram Branded Content Post to Promote

After your influencer partner has successfully shared a post organically, tagged you as a business partner, and allowed you to promote it, you can create a branded content ad on Instagram.

Note: Influencers can publish branded content ads in Ads Manager without posting the content organically first. However, your brand can only promote branded content that was first posted organically from the influencer’s account.

Choose the organic branded content post you want to promote carefully. This is a vital step. You should be familiar with the type of content the influencer posts on their account and the type of response they get from such posts. Depending on your ad objective or goal such as increased app installs or sales, determine which influencer post is best suited to achieve that goal.

To view insights for organic branded content you’ve been tagged in, you can look in your Facebook Page Insights or Facebook Brands Collabs Manager.

Set Up Brand Collabs Manager

Brand Collabs Manager is a dedicated tool provided by Facebook that takes content partnerships between brands and influencers on both Facebook and Instagram to the next level.

As a brand, Brand Collabs Manager will help you find Instagram influencers who have similar audiences to yours and show insights for organic Instagram branded content posts.

To sign up for Brand Collabs Manager, go to Select the Facebook page that’s connected to your Instagram account, type in your email address, and accept the Terms of Service. Click Submit when you’re done.

Once you’ve been approved, you’ll see the Brand Collabs Manager dashboard.

On the Insights tab, you’ll be able to see the reach and engagement data for any organic branded content posts from influencers you’ve partnered with.

View Instagram Branded Content Insights in Facebook Page Insights

You can also view data for organic branded content posts in your Facebook Page Insights. To access this data, click the Insights tab on your page and select Branded Content in the left navigation.

Click the Posts tab to see reach and engagement for your branded content feed posts. On the Stories tab, you’ll find reach and engagement for branded content Stories posts.

#3: Create an Instagram Branded Content Ad to Promote Your Influencer’s Post

Before setting up your Instagram branded content campaign, define the campaign goal you want to achieve. Then based on this goal, determine the metrics involved in achieving it. For example, if your goal is to increase app installations, the number of clicks on your application download button matter more than the reach of the post. You’ll then be able to calculate campaign performance more effectively.

Once you’ve decided what you want to achieve and what content to promote, go to Facebook Ads Manager, create a new ad campaign, and select your campaign objective. You can choose App Installs, Brand Awareness, Reach, Traffic, Video Views, Conversions, and Page Post Engagement (feed only) as objectives for Instagram branded content ads.

Next, set up your ad set. Define the audience you want to target and choose your ad placements. Instead of automatic placements, go with Manual Placements and choose only those that apply to Instagram such as Instagram Feed, Explore, or Stories.

When you reach the ad level, click on Use Existing Post. Then under Creative, click Select Post.

In the Select Post window, click on the Branded Content tab and select the branded content post you want to promote as an ad. When you’re done, click Continue.

You can now see a final preview of your ad. If everything looks okay, click Confirm to finish the ad creation. The ad will then be reviewed and approved or disapproved for publishing. You’ll be notified in both cases.

Note: Your influencer partner won’t be able to make any changes to their post while you’re promoting it as an ad. They also won’t be able to see the ad performance, just the metrics of their organic post.

#4: Remove Your Tag From an Instagram Branded Content Post

As a brand, you may want to be removed or untagged from an Instagram branded content post at some point. You can remove the tag from either Facebook or Instagram.

From Facebook

To remove your tag via Facebook, go to your Facebook Page Insights and click on the Branded Content tab. Then find the branded content post and click on it, or click on Review Post.

Select Remove Tag and then click Confirm on the Remove Tag confirmation screen.

From Instagram

For an Instagram feed post, tap on the three dots at the top-right corner of the tagged post and select Remove Me From Post.

For an Instagram story post, tap on the three dots in the bottom-right corner of the tagged story post and select Remove Me From Post.


One effective way for brands to boost their social media engagement is with influencer marketing. Brands partner with Instagram influencers to boost the credibility of their content by association and reach the influencer’s audience on the platform. With Instagram branded content ads, you can expand the reach of the content beyond the influencer’s following and improve the chances of reaching your target audience.

What do you think? What features of Instagram branded content ads do you find the most advantageous? Have you run an Instagram branded content ad campaign yet? Do you plan to use these ads in the near future? Share your thoughts in the comments below.

More articles on influencer marketing:

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How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey.

Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences?

In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey.

To learn how to improve your Instagram ads funnel, read the article below for an easy-to-follow walkthrough or watch this video:

Note: This article assumes you know how to set up an Instagram ad campaign. Watch this video for step-by-step instructions to get started advertising on Instagram for just $5 per day.

#1: Design Your Customer Funnel Around Instagram User Behavior

When you hear the word remarketing, what comes to mind? Continuing to talk to people who have visited your company’s website, most likely. But if you’re an Instagram user, you just want to hang out on the platform and don’t really want to go to websites.

While these two behaviors might seem incompatible, you can do funnel building that leverages the power of keeping people on the Instagram platform while also being able to remarket to them in the future.

One of the most valuable uses of your Instagram ad money, other than sales, is reaching out to your target audience. Too many times, I see brands that spend money and say, “Oh, those are the sales we got. It’s all over.”

The thing is, it’s not all over. You also reached a bunch of people who might want to buy but just not when they saw the ad. You want to make sure that the money you’re spending to reach these people continues to be put to good use as they move down the customer journey and you build that customer funnel.

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When we talk about a customer funnel, it’s important to envision it like one. You have the top of the funnel, which is usually called your cold audience. These are people who have never visited your website or don’t know anything about your brand.

Then they progressively learn more about your products and services to the point where they’re considered bottom of the funnel, which means they’re very likely to buy.

This whole process is called the customer funnel.

When you create Instagram ads, the first thing you do is select a campaign objective. Most of the time, advertisers want to convert people.

This makes sense in theory. However, if you target a top-of-funnel audience that doesn’t know your brand well and tell Facebook, “I want you to turn these people into paying customers,” it’s going to be competitive and there aren’t a lot of those people. It’ll be expensive to reach them and they’re not worth that much money to you yet because their likelihood of buying is very low.

Think about yourself as a user. When was the last time you saw an ad on Instagram and thought, “I’m going buy that right now”? You know nothing about the brand and have never interacted with anything they’ve put out. You’re not likely to just click on the ad, go to the website, and buy a product for $100. You want to learn more about the brand and understand what they’re selling, how much it costs, and what you get. That’s hard to convey with one ad.

With an Instagram ads funnel, where there are multiple steps involved, you need to be aware of your total costs for these types of efforts. Look at the total amount of money you’re spending and what you’re getting out of it. It’s not really fair to look at an engagement campaign and say, “This isn’t converting, it’s not creating customers, so I’m just going to turn it off.” That’s not its job. Its job is to get interactions and fill the top of the funnel. The job of the bottom of the funnel is to convert them.

So no matter how you divide the money up between those two things, look at it as one spend. You’re using campaigns to create an ecosystem of people who come into your funnel and exit as happy customers. If you evaluate it as a broken-up budget across a bunch of different campaigns, you’ll wind up spending a lot of money on the bottom of the funnel and never really fill the top.

#2: Choose the Engagement Objective for Top-of-Funnel Instagram Ads

Now that you know why conversion ad types are so expensive, let’s talk about some ways to get to that core audience for a lot less money. When you set up your Instagram campaigns, instead of choosing Conversion as the objective, choose something that has a cheaper cost.

My favorite way to do that is to choose engagement. Engagement audiences are much easier for Instagram to grow, scale, and define. You’re not asking Instagram to find people who’ll leave the platform, let alone buy as soon as they see your ad. Engagement ads are a low-cost way for Instagram to find people who are interested in your brand.

If you run engagement ads on Instagram, it’s important to understand what your audience responds to. You’ll probably find that the content people engage with on Instagram is different from what they engage with on Facebook. Instagram is a much more visual medium. The body copy isn’t called out as much and there aren’t any headlines. The way you tell your story and encourage people to interact is probably different, too.

You also need to be familiar with how different placements work. Instagram story ads operate very differently than feed ads and the nuances are not small. Understanding what those different ad experiences look like will help you design highly engaging top-of-funnel creative to get as large an audience as possible engaging with your Instagram ads.

#3: Choose the Traffic or Lead Generation Objective for Middle-of-Funnel Instagram Ads

We’ve talked about top of the funnel and bottom of the funnel. So maybe you’re wondering, “Is there a middle of the funnel?” In fact, there is.

The middle of the funnel is interesting for brands, though. Sometimes it’s very much needed and other times it’s not. Your data will help you decide whether it’s something you need to consider spending time on.

Say you’re spending money on the top of the funnel and you’re getting people interested in your brand and then remarketing to them, assuming they’re bottom of the funnel. You’re pushing for a conversion that they’re just not doing. That’s probably where you need a middle of the funnel.

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Something isn’t connecting with them. Maybe it’s perceived value versus cost. Maybe they don’t understand enough about your product or service. You can still address that in the funnel and with remarketing. This audience isn’t totally cold but it’s not valuable to you yet. It’s also not the high-value people at the bottom of the funnel that you want to pay a lot of money for.

You may want to pick campaign objectives that are somewhere in the middle. To illustrate, you could go with the Traffic objective and run blog posts to these people. Choose your most visited, longest, or most informative blog posts.

Or you could run an Instagram lead ad where you say, “Here is our 50-page eBook on how to do this.”

Anything that continues to add value but doesn’t feel like the commitment of a purchase is perfect for the middle of the funnel. You want to nurture these people until they’re ready to raise their hand and be at the bottom of your funnel.

#4: Capitalize on Engagement Audiences for Instagram Funnel Retargeting

I see too many businesses spend money on Instagram ads and not maximize their audience. Let’s talk about a way to make sure you’re doing that even when you’re buying cheaper audiences at the top of the funnel.

Let’s say your campaign objective is to get people to engage with your Instagram ad. You’ll get those engagements but people do other things with those ads than just engage with them.

If your Instagram ad contains video, for instance, you can create audiences based on what video people watched and how long they watched it. Those people might be different from those who engaged with the ad so you’re getting a second audience of engagers to remarket to without spending any more money.

There are many ways you can create these kinds of combinations. The key is to look at all of the options Facebook and Instagram give you to create those audiences without having to set up separate buys to get the data.

To create an Instagram engagement audience, open Facebook Ads Manager and navigate to Audiences. Then click Create Audience and select Custom Audience from the drop-down menu.

In the Create a Custom Audience window, select Instagram Business Profile as the source.

Now pick how this audience engaged with you on Instagram. The default setting is everyone who engaged with your business on Instagram. But you can get more specific and choose people who engaged with a post or ad, visited your business profile, sent you a message, or saved a post or ad.

You can also decide how far in the past you want to go. The default is 30 days but if you don’t have a ton of website visitors, you can go back further (up to a year) to make the pool bigger. If you want to make the audience larger, you might create a couple of different segments of varying date lengths and save them as separate audiences to see which one works best for you.

If you want to create a video view audience, start with the same steps as above but this time, select Video as the source.

There are predetermined lengths of time you can choose from to segment your audience: 3, 10, or 15 seconds. Or you can do it by percentage. If your video is longer, say 15 minutes, you may want to choose people who have watched 25% of your video.

Next, pick which video you want to focus on. If you don’t have a lot of views per video and the videos are generally targeting the same people, you can choose multiple videos to ensure the audience is big enough to remarket. You’re showing your ads to people who don’t know you and they’re showing they’re interested either by watching your video or engaging.

So now people are moving through that customer funnel and they’re on your brand journey. As they get closer to the bottom of the funnel, they’re worth more to you. That’s where those Conversion objective prices start to make more sense.

It may be that they’re at the point where you can get them to sign up for your email list but they’re not ready to purchase. You might have to experiment with different types of conversions to figure out what’s going to work. But I guarantee your conversion rate and costs will be a lot lower than trying to push that at the top of the funnel.

Pro Tip: When you’re setting up your Instagram ad sets, think through not only who you’re trying to reach but also who you’ve already reached or simply don’t want to reach. You might want to consider people who visited your website but only viewed one page, or people who’ve already converted. You don’t want to spend money showing them top-of-funnel ads when they’re already happy customers.


These four tactics will help you build a more effective ads funnel on Instagram. Start by designing your customer funnel around Instagram user behavior. Also make sure you choose the right campaign objectives for your top- and middle-of-funnel Instagram ads. Finally, capitalize on engagement audiences for Instagram funnel retargeting.

What do you think? How will you optimize your Instagram ads funnel for different stages of the customer journey? Share your thoughts in the comments below.

More articles on Instagram ads:

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How to Write Persuasive Instagram Ads, Captions, and Bios

Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram ads are a powerful way to promote your products, drive sales, and grow your…

Want more clicks and engagement on Instagram? Looking for tips on writing that converts?

In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results.

#1: How to Write Instagram Ad Copy That Converts

Instagram ads are a powerful way to promote your products, drive sales, and grow your business. However, if your ad copy isn’t sharp, your ads won’t cut through the noise. Try these tips for writing great Instagram ad copy.

Ask a Question That the User Is Thinking

Joseph Sugarman, one of the world’s top copywriters, once said that you want the customer saying “yes” as much as possible because then they’ll be more likely to say yes to the sale.

That’s precisely why you should consider asking a question in your Instagram ad that relates to the customer experience. Not only will the ad resonate better and create a connection with consumers but asking a question will also improve the likelihood of them taking action.

WP Engine uses this approach in this sponsored post about WordPress. The question “Looking to start a new WordPress site?” will hook anyone who has considered creating a website recently. It then leads to a call to action (CTA) to download their lead magnet.

Clearly Offer a Discount or Lead Magnet

Who doesn’t want a great deal or something for free? Nobody! That’s also why 92% of consumers are looking for a deal when they shop and offering a discount will help convert them.

Consider offering a small discount, such as 5% or 10%, that doesn’t cut into your margins but generates more customers. After you’ve created a discount code, include it in your Instagram ad with a clear CTA.

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Use Quotes or Testimonials

Social proof is everything. That’s why leveraging customer testimonials and reviews in your Instagram ads can help boost conversions. When customers explain how your products and services benefit them, people viewing the ad can relate to those stories on a personal level. A customer’s seal of approval also helps show you’re a trustworthy brand.

The first step is to generate testimonials. Send out an email to customers asking if they’d be kind enough to make a brief statement about their experience.

Once you’ve gathered enough testimonials, ask your customers if they’d be willing to let you use them for an ad.

Another option is to share internal quotes from your company in your ads. They can be just as effective as customer testimonials. Look how Ford uses a quote from their chief engineer to advertise the infotainment system being developed for their vehicles.

People want to work with people so it only makes sense to show the human side of your business.

Talk About the Benefits, not Just the Features

Product details are factual pieces of information. Think materials, color, and size. Yes, the customer needs to know this information, but is it really why people buy something? Not necessarily.

Generally, what triggers purchases are emotional and experiential reasons. Think of the deeper benefits of your product to get there.

In the case of SmileDirectClub, they know that two benefits of their service are a beautiful smile and cost savings, which is why they emphasized these points in their Instagram ad copy.

Create a Sense of Urgency to Make Users Take Action

If there’s a limited time to claim an offer, product, or discount, what do you think our natural human instinct tells us to do? Take action!

Nobody wants to miss out on a great opportunity, which is why fear of missing out, or FOMO for short, is such an incredible tool when writing ad copy. Creating a sense of urgency will make users more likely to click on your ad and ultimately achieve the goal of your Instagram campaign.

The chain restaurant Quesada pulled it off in this ad for pulled pork carnitas by including the statement “before it’s gone!”

Create and Use a Branded Instagram Hashtag

Sure, you can use the same Instagram hashtags that everyone else is using, but why not create your own branded hashtags? That way, there’s no competition and you help build recognition for your brand.

Look what Audi did in this Instagram ad for a throwback of an older model. They used the #quattro hashtag because that’s the all-wheel–drive system used in their vehicles. Anytime a user searches for this branded tag on Instagram, they’ll see this advertisement.

Answer Objections Ahead of Time

Seldom do customers flow through a sales funnel without having any questions or objections. It’s your job as a copywriter to understand your customers and that includes their objections. Answering these objections in your Instagram ads will help reduce resistance and promote users to take action.

Brainstorm answers to these questions:

  • What does a customer want to know about your product or service? Think price, reliability, quality, etc.
  • What would make a customer not interested in purchasing from you or clicking an ad?
  • What’s preventing someone from becoming your customer?

Once you’ve answered these questions, you can incorporate this information into your ads to successfully get past objections. When there are fewer objections, there’s less time for people to think or get hung up on the details and more time to get to the end result.

Make a Clear Unique Value Proposition

What makes your company or product different? This is one of the first questions that will go through a customer’s mind when they see your Instagram ad.

A unique value proposition, or UVP for short, is a sentence or two stating what makes your business different from your competitors. It can be a feature, material, or anything unique about your business.

Luxury car company BMW knew they had to identify a UVP when introducing a new car model in this Instagram ad. The ad copy, “Meet the first-ever BMW M2 CS,” conveys that this car is one of a kind. Emotionally charged power words leading up to this statement create further anticipation.

#2: How to Write Instagram Captions That Increase Engagement

Your Instagram bio is a one-and-done scenario. While you can continually update it to promote different services and products, most of it can be sculpted like marble and left untouched.

But captions are different. If you’re posting content on Instagram regularly, you need to know how to write captions that work.

Are you a business that leaves captions blank or makes a vague statement? Avoid that; it’s predictable, doesn’t entice engagement, and bores users. Instead, use these strategies to make your Instagram captions memorable.

Capture Emotions With Storytelling

One thing every human can relate to is a good story. That’s why using the caption to tell a story about the image you’re posting is so effective. Elaborate on how the photo came about. Was there an interesting event that sparked the photo to be taken? Did something exciting lead up to the photo?

Public speaking organization TED uses the large caption space to tell captivating stories in many of their Instagram photos and videos. This approach allows them to present detailed information, bring out emotions, and make their posts more personal.

Long-Form Content Is In

Instagram captions can be up to 2,200 characters long. How many are you using? You’re likely using only a fraction of the limit most of the time. Why not use more of it?

Long-form content isn’t just popular for blog posts and YouTube videos. Look at writing your Instagram caption as writing a mini blog post.

Heroic Public Speaking uses this approach in many of their captions.

You can create similar long-form captions on Instagram by:

  • Elaborating on any tips or advice your photo touches on
  • Sharing behind-the-scenes information about how the picture was taken
  • Including quotes from team members or customers that relate to the image

Create a Viral Effect With Tagging and Sharing

Imagine being able to generate Instagram engagement and followers without spending a dime. That’s possible by achieving a viral effect. How can you boost your chances of that? By asking users to tag a friend.

Social media is meant to be social, after all. Many people will gladly tag their friends for fun if the content is relevant and high-quality.

Tourism account Visit Switzerland shares breathtaking visuals of their country on Instagram. In this post, they use the #tagafriend hashtag to entice users to tag friends they believe will enjoy the content.

Better yet, you can kick this up a notch by adding CTAs like:

  • “Tag a friend who would like this.”
  • “Tag someone who relates.”
  • “Do you know somebody like this? Tag them!”

#3: How to Compose a Strong Instagram Bio

What’s the first thing that users see when they land on your Instagram page? Your bio! It’s the perfect place to explain how your business is different and stand out on the platform.

Here are some Instagram bio copywriting techniques to begin trying today.

Include a CTA

CTAs are phrases and words that—you guessed it—tell the user to take a specific action. They’re helpful to include in your Instagram bio because users need a reason to do something. Sure, you can say to follow your account or click a website URL, but what’s in it for them?

In Walmart’s bio, they use the quick and straight-to-the-point CTA “Shop it,” which pushes users to their website.

When creating a CTA, the first step is to determine what you want to achieve, such as:

  • Promote a lead magnet to get users onto your email list.
  • Drive traffic to a landing, product, or web page.
  • Prompt users to send you user-generated content to post.
  • Promote a branded hashtag for users to post.

Once you have a clear goal, add a CTA phrase to your bio such as:

  • Visit our website.
  • Enroll in this giveaway.
  • Download your free eBook.
  • Shop now.

You can further emphasize a CTA with emojis, which brings us to our next point.

Use Emojis to Enhance Your Bio Copy

Emojis are a language. If you see a single emoji, it can capture an idea, sentence, or emotion. That’s why they work exceptionally well when placed in your Instagram account bio.

Look at designer and illustrator Joanne Hawker as inspiration. She uses emojis that align with each statement, making the points more memorable.

Name-Drop Achievements and Big Clients for Social Proof

Don’t be afraid to boast about your business’s achievements. Similarly, name-dropping big brands and businesses that you’ve worked with will help you improve branding and trust.

This is what’s called association in psychology. If someone sees your brand along with other household names, you’ll instantly associate their quality and standards with yours.

FreshBooks claims to be the #1 cloud accounting software for self-employed individuals. Users who see this statement will be curious about why FreshBooks is so confident in their software, potentially leading them to try it themselves.


Instagram is a powerful tool for businesses to reach a wider audience and drive engagement. Although it’s a visual platform, clean copy is the backbone of your business’s success.

Think of your Instagram bio as a first impression. What does it say about your brand and what you offer? Include CTAs, hashtags, and social proof to make your bio unique.

Similarly, you can improve your Instagram captions through the use of storytelling, long-form content, and branded hashtags.

If you’re running Instagram ad campaigns, you can use a variety of tactics to better connect with your audience, such as asking questions, using quotes or testimonials, emphasizing benefits of your product or service, and clearly stating what makes you different as a UVP.

All of these tactics will help you improve engagement, promote your business, and connect to a wider audience on Instagram.

Discover the latest tactics and master social media marketing in 2020! Don’t miss this event!

What do you think? Which of these Instagram techniques will you try in your ads, captions, and bio? Share your thoughts in the comments below.

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