Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Today’s ecosystem has options for just about everyone, with platforms thriving in specialized areas to meet unique user needs. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, … Read more
“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer’s different links in bio Link in bio tools helps … Read more
Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform’s new options for tailoring your user experience. But as much as I … Read more
It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t always the priority. However, it’s devastating if the reel is particularly culturally relevant — i.e., wanting to post something during a company event or at a campaign launch. … Read more
![The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-15T195221.458.jpg "The Pros and Cons of Instagram Marketing, According to an")
I was in high school when I uploaded my first Instagram post, and now that I’m almost 30, I can say for sure I’ve changed a lot since then. The same can be said for the social media platform, and those changes have led to a few pros and cons of Instagram marketing. With Instagram … Read more
There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re … Read more
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
Part of being successful on Instagram — whether you’re a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram. Here are 29 … Read more
Since Meta launched the groundbreaking new feature in February 2023, Instagram Broadcast Channels have proved they are here to stay. The clever DM-based functionality offers creators a way to connect more deeply with their most engaged followers (and a less cluttered way to reach them). If you’ve been looking for ways to get big updates … Read more
![13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/creating-videos-for-instagram-featured.png "13 Tips for Creating Videos for Instagram Like the Brands")
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1 … Read more
Learning how to schedule Instagram posts is one of the best productivity hacks for busy creators, social media managers, and business owners today. And the benefits of scheduled Instagram posts go far beyond just saving you time — although that sounds pretty great though, doesn’t it? In this guide, I’ll cover the biggest advantages of … Read more
![The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/instagram-for-business.webp.webp "The Ultimate Guide to Instagram for Business [+ Data From")
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the … Read more
There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It’s a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of … Read more
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand … Read more
For a successful social media marketing strategy, keeping tabs on your performance is essential, especially on Instagram. This helps you know when to adjust an Instagram analytics strategy or when a new idea is working. But when it comes to digging into your Instagram metrics, it may not always be clear where to start. This … Read more
![The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/instagram-engagement-report.webp.webp "The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+")
Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. These shifts align with the trends we saw in our 2024 Social Media Trends survey, but I wanted to dive deeper into Instagram research. So, I asked another 600+ … Read more
In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the landscape of … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn’t strategy — it’s time management. You likely know that consistent, frequent … Read more
