13 Ways to increase your Instagram engagement rate

13 Ways to increase your Instagram engagement rate

Are your Instagram posts getting enough Likes and comments? When you’re marketing on Instagram, driving authentic organic engagement should be a top priority. Sure, you may be creating awesome content. But if no one is Liking or commenting on it, there’s a good chance your account will fall through the cracks. Next thing you know, … Read more

Instagram Stories: The complete guide for your brand

Instagram Stories have become a big deal. They’ve become so popular that 83% of marketers said they plan to use Stories for influencer marketing. They’re tap-friendly and time-sensitive, which makes them highly appealing to the average Instagram user. Moreover, changes to the Instagram algorithm has put a damper on organic reach. As a workaround, brands are … Read more

How to Repost on Instagram: Ways to Reshare Content From Other Users

Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram. In this post, we’ll show you … Read more

Get more Instagram followers with these 10 tips to grow your real audience

Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers. And that’s why 59% of marketers plan to up their investment in Instagram this year. But if you’re not thrilled with your Instagram growth and engagement, you’re not alone. Competition on the platform is … Read more

Instagram Reels vs TikTok: What You Need to Know

Wondering if you should use Instagram reels or TikTok? Both platforms are great for marketing, but you should know which works best for your unique goals.   Thanks to the spontaneous and massive engagement associated with short-form video content, TikTok is seen as leading in the world of fast, creative video content. However, Instagram is fast … Read more

The Instagram Algorithm in 2022 (It’s Never Too Late to Grow)

The Instagram algorithm is the gatekeeper to success on the platform. Master the algorithm, and you’ll unlock access to more followers and higher engagement. Ignore the algorithm, and your account could be doomed to obscurity—regardless of how good or wanted your content is. Instagram’s algorithms change from time to time, and we do our best … Read more

How Can Influencer Marketing Help Boost Your Instagram Profile?

Influencer marketing is such a common practice now that everyone knows what it entails. Billions of people use Instagram actively, which means that it is a huge marketplace for emerging and established businesses. However, you can’t just invest a hefty amount without an objective and expect to have customers running towards your business. It doesn’t … Read more

How This Entrepreneur is Growing Her Brand Organically on Instagram

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to … Read more

How can I download Instagram stories, highlights, reels, and IGTV anonymously from Instagram in 2022?

What Are Instagram Stories? Nowadays, social media is all about creating and sharing personalized content in the form of photos, reels, videos, and posts. From the Instagram stories, highlights, and reels, you can build up your brand name. For sharing content, tons of social media platforms are there, among which the most widely used ones … Read more

The Beginner’s Guide to Instagram Reels for Businesses

A lady gingerly dips her hand into a pool of water. Hundreds of small fish – yellow, orange, and white – are lapping the pool. Seeing the hand, the fish scramble towards it in anticipation of what it might bring. The lady looks towards the camera, her smile radiant and infectious. This is the viral … Read more

How to Make Instagram Reels That Skyrocket Your Engagement (Updated)

Remember when Instagram stole the whole concept of Snapchat and added Instagram Stories to its platform? The brilliant minds behind the popular photo-sharing social network did it again, but this time they capitalized on TikTok’s rising popularity and added Reels to the app. Steal, borrow, take, innovate—it doesn’t matter. Instagram Reels are here to stay, … Read more

The 4 Biggest Differences Between Facebook & Instagram Ads

So you want to advertise, but you’re not sure which of these two mega social media platforms is “best” for your business. Well, to be honest, no matter how much your budget is… who your audience is… or what you’re offering…  The answer is BOTH… and IT DEPENDS. This article will explain why as well … Read more

Introducing Instagram Reels Auto-Publishing in Buffer

It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for … Read more

Strategizing Your Instagram Marketing

The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is … Read more

Do Instagram Carousels Get More Engagement?

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. Buffer customers have been asking for carousel direct scheduling for a while (it was the most requested feature in our last customer survey), and we’re not surprised! There’s lots of evidence … Read more

Instagram Changes Ranking Algorithm To Favor Original Content

Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component of a larger effort to reward originality and give credit where it’s due. Mosseri states: “People expressing themselves is the heartbeat of Instagram. It’s what … Read more

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