How to integrate TikTok Shop into your social strategy

How to integrate TikTok Shop into your social strategy

TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok). Still, these new TikTok shopping features come with a learning curve. For example, you might be wondering how to integrate it into your social strategy in a way that fits … Read more

Google Plans To Integrate Conversational AI Into Search Engine

Google’s CEO, Sundar Pichai, recently disclosed plans to incorporate conversational artificial intelligence (AI) into the tech giant’s main search engine. This announcement, made during an interview with The Wall Street Journal, responds to the increasing competition from AI chatbots like ChatGPT and other business pressures. The Financial Stakes Of AI Integration The competition to integrate … Read more

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