Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more
If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine … Read more
If you manage a website, it’s important to check for broken internal links regularly. Broken internal links can frustrate visitors and cause them to leave your site. They can also hurt your website’s search engine optimization (SEO). But don’t worry. There are ways that you can easily find and fix these broken links yourself. It … Read more
Google’s John Mueller recently answered the question of whether internal links in the footer or header are used differently by Google. Google’s John Mueller gave an explanation of the slight difference in how Google treats the main content of a page and shed light on how Google treats internal links within a web page. Internal … Read more
Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do tell Google what content is the most important. Breadcrumb Navigation In children’s stories a protagonist may venture into a forest and leave behind a trail … Read more
