In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different countries is significant. But simply having a global website isn’t enough. To succeed internationally, your website must be competitive in … Read more
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different countries is significant. But simply having a global website isn’t enough. To succeed internationally, your website must be competitive in … Read more
When implementing effective SEO strategies for clients, a frequent challenge is managing limited resources, especially in content creation and the technical capabilities needed to execute SEO recommendations. This complexity increases when working with organizations operating across multiple territories and markets. Each region may have its own set of regulations, language requirements, and market-specific needs, adding … Read more
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though … Read more
E-E-A-T is a mix of factors that help Google determine if the content is relevant and helpful for users in order to prioritize it in their search results. In recent articles, we covered how to leverage Experience, Authority, and Expertise to boost a company’s international strategy. However, there is still one very important area to … Read more
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This concept is a mix of factors that help Google determine if the content is relevant and helpful enough for users, thereby prioritizing it in search … Read more
Today’s ask an SEO question comes from Mark: “How can a small company that only ranks in its local markets begin to rank in another market? What would you do to help the small company rank in a new area?” Great question, Mark! The good news is that the answer is fairly easy and can … Read more
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in … Read more
When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the … Read more
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so. Source link
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
The concept of mind, body, and soul has always loomed around the psychological sphere for decades. However, with psychology and the state of mind responsible for every activity becoming a trend, ‘holistic’ learning is now finding its place in the mainstream media. Especially in schools, because there was a dynamic shift in the academic world … Read more
Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms can be an eye-opening experience. Below, you’ll explore 17 of the most popular social media platforms around the globe, including TikTok’s origin platform — Douyin. The 17 … Read more
Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores. Without the correct … Read more
In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to deploy websites to target these markets. Managing multiple global websites not only requires resources to … Read more
