Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies supplying vehicle inventory data to Google, making it more accessible to dealerships of all sizes. Vehicle listing structured data lets car dealerships display their for-sale … Read more
Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests. Meta is introducing AI-powered features for advertisers. The new features are being tested and refined based on feedback from a diverse group. Initial testing showed time savings, but edits needed to match brand styles. Source link
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its services to change how we work. It’s doing that with features like Compare & Decide … Read more
Several key updates have been announced in the latest Microsoft Advertising product roundup. Chief among these is the roll-out of audience features in Microsoft Advertising Editor across all markets. Additionally, Microsoft is expanding support for advertising customers into new territories and rolling out updates concerning advertiser identity verification. Overview Of New Features Audiences Now Available … Read more
Meta AI has unveiled its latest innovation in artificial intelligence (AI), Code Llama. Meta’s latest large language model (LLM) is poised to change how code is written, understood, and debugged. Today we’re releasing Code Llama, a large language model built on top of Llama 2, fine-tuned for coding & state-of-the-art for publicly available coding tools. … Read more
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible. Its reported capabilities range from scaling models across any infrastructure, including PCs, workstations, data centers, and public clouds, to seamless collaboration and deployment. The complexities … Read more
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety, … Read more
Google announced a remarkable ranking framework called Term Weighting BERT (TW-BERT) that improves search results and is easy to deploy in existing ranking systems. Although Google has not confirmed that it is using TW-BERT, this new framework is a breakthrough that improves ranking processes across the board, including in query expansion. It’s also easy to … Read more
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature will allow space for written creativity previously limited to comments, captions, and videos. Text posts represent the … Read more
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of new features coming soon to Google advertisers. Navigation To make navigation easier, Google categorized pages into five primary sections: Campaigns, Goals, Tools, Billing, and Admin. … Read more
Google is rolling out an update to its cloud-based machine learning platform, Vertex AI, which brings support for generative capabilities. This addition makes making advanced generative AI models accessible to individuals and businesses beyond the realm of data science and engineering. Enabling Access To Advanced Generative AI Models Generative AI support on Vertex AI provides … Read more
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The format of YouTube content has expanded broadly, from 15-second Shorts to 15-hour live streams. The latest Nielsen Gauge Report shows YouTube’s viewership has significantly increased. … Read more
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help Google optimize and streamline its crawling operations. Web crawlers, also known as robots or spiders, automatically discover and scan websites. Googlebot is responsible for building … Read more
Google is bringing its updated mobile search results design to desktop, the company announced today. The new layout will help users quickly identify websites in search results and ads. What’s Changing? The updated design will include favicons and site names in Google’s desktop search results, similar to the design rolled out to mobile search in … Read more
