On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP), which sounded like another version of Apple’s Mail Privacy Protection, but this time impacting click tracking. The horror! In this blog post, we’ll … Read more
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we can’t get them to click … Read more
OpenAI recently updated its official ChatGPT app, expanding access to Custom Instructions to iOS devices. Screenshot from ChatGPT iOS app, August 2023 Announced in July, the feature allows users to better control ChatGPT’s responses by setting personalized instructions to memory. Custom Instructions will save significant time for those who use ChatGPT to complete repetitive tasks. … Read more
YouTube is one of the best platforms to watch videos for hours, but the experience tends to get disturbed if continuous ads and notifications keep on poppin’ up. If you opt for the Youtube Premium version, then you might escape the continuous ads. But if you don’t wanna spend quite a fortune on premium membership … Read more
Once you’re sure of your concept, prioritize the app development process. App development platform selection comes first. Android and iOS dominate app development worldwide. Android dominates the smartphone market. Due to the market’s preference for iOS over Android, developing an iOS app requires a skilled iPhone App Development Company that can use the platform’s capabilities … Read more
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
