Workplace Loneliness Isn’t Getting Better [New Data]

Workplace Loneliness Isn’t Getting Better [New Data]

Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However, that all started almost five years ago (half a decade, can you believe it?!). While some businesses are continuing on as remote or hybrid, many … Read more

Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)

Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)

This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience and user signals as part of its ranking algorithms, research, execution, and testing must become more interwoven and refined. If … Read more

Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate. And we owe this specifically to the generative AI surge — which has more implications for the creative … Read more

SEO Isn’t Just SEO

SEO Isn’t Just SEO

Investing in SEO resources internally with consultants, software, or agencies with specific organic search goals in mind, is awesome. What isn’t awesome is budgeting for and  “buying” something and then finding out that you need to pay more and buy even more things later. Everyone hates change orders, new budget requests, and having to go … Read more

Why Isn’t My Homepage Indexed? Google Explains

Why Isn't My Homepage Indexed? Google Explains

Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of the ‘Search Off The Record’ podcast. The discussion revolved around technical and non-technical issues that could prevent a website’s homepage from appearing in Google’s search … Read more

ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds

ChatGPT's Humor Isn't Quite Human Yet, Study Finds

ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more

Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO

Why Isn't Google Showing The Sitelinks I Want? Ask An SEO

If only we had full control over our website’s appearance in Google Search properties. Sadly, that’s not the case, as someone discovered recently. Today’s Ask An SEO question comes from Marwan from England, who asks: “How do I remove transactional landing pages such as “Restaurant branding agency” off my Google organic sitelinks and instead have … Read more

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