Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. Google has released a video tutorial on identifying Interaction to Next Paint (INP) issues using Chrome DevTools. INP has recently replaced First Input Delay (FID) as a Core Web Vital. Follow the steps outlined in the tutorial to assess and … Read more
Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good technical SEO. It is not all-powerful – in Google’s own words, “it is not a mechanism for keeping a web page out of Google” – … Read more
On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete the old site when the new one goes live. Here’s what he advises. Navigating … Read more
It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else … Read more
Google published a video offering three tips for using search console to identify technical issues that might be causing indexing or ranking problems. Three Tips For Troubleshooting Technical Issues Google’s three tips for troubleshooting technical issues are: Check if page is indexed or indexable Check if page is duplicate or if another page is the … Read more
In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first. Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical … Read more
Does JavaScript SEO make your head spin? Use this non-technical approach to diagnose and fix Javascript SEO issues. Source link
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do … Read more
Chrome DevTools is a free tool built into the Chrome browser. Its many features help you audit elements on your website in real time. Chrome DevTools is a powerful toolbox for technical SEO audits and is just a click away. Accessing Chrome DevTools Accessing the DevTools within the Chrome browser is as simple as right-clicking … Read more
Google offered a statement to clarify their support for the cross-domain canonical link element (rel=”canonical”), pointing out limitations in how they use it, saying that they “try” use the cross-domain canonicals while also pointing out where it’s not recommended. Google this week meant to simultaneously publish updates to multiple pages with guidance around cross-domain canonicals … Read more
There is nothing worse than spending hours creating a beautiful email, filled with perfectly witty animated GIFs, amazing images, and accessible buttons, only to find that it fails Outlook preview when you move to email testing. Soul crushing. Outlook emails not displaying HTML emails properly has been a staple in the email marketing book of pet peeves for … Read more
Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues and offered examples of the kinds of perceived quality issues that a core update isn’t sensitive too. Overhauled Website Just Prior to Core Update The … Read more
Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words, “it is not a mechanism for keeping a web page out of Google”) but it can help to prevent your site or server from being … Read more
