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Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing

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Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other … Read more

How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper's Head of Enterprise Marketing

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How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper's Head of Enterprise Marketing

In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but … Read more

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