PPC Keyword Research: The Complete Guide

PPC Keyword Research: The Complete Guide

Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that … Read more

3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]

3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]

More specifically, advances in AI-powered speech recognition present exciting new opportunities for businesses. For instance, with CallRail’s Conversation Intelligence, you can get the most important insights faster to proactively address your customers’ concerns and make smarter business decisions. By turning your conversations into easy-to-act-on data, this technology takes you directly to the source for information, … Read more

Threads Tests Keyword Search In Australia & New Zealand

Threads Tests Keyword Search In Australia & New Zealand

Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO of Instagram, announced that the company is testing the new functionality in Australia and New Zealand, with plans to expand to more countries soon. Screenshot from Threads, September 2023 … Read more

Learn All About How To Conduct Effective Keyword Research For SEO In Dallas

Learn All About How To Conduct Effective Keyword Research For SEO In Dallas

Finding and analyzing the search terms people enter into the search engines for SEO is called keyword research. It helps one find which keywords are the best to target and provides valuable insights into the queries the target audience searches on Google. SEO Company Dallas is a company that conducts effective keyword research. One can … Read more

Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization

Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization

Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting? Want to know what content cannibalization could be costing you and how you can combat it effectively? On June 28, I moderated a webinar with search experts Jon Earnshaw, Chief Product Evangelist, and Sophie Moule, Head of Product & Marketing … Read more

15 Free Keyword Research Tools For 2023

15 Free Keyword Research Tools For 2023

One of the biggest opportunities of search engine optimization (SEO) is performing keyword research and designing a content plan supported by the results of your research. Keyword research helps you to: Understand your target audience’s search intent. Gather information about related topics and questions searchers often ask. Monitor the current competitive landscape for your topic. … Read more

Google’s Gary Illyes Weighs On Sudden Keyword Ranking Drops

Google's Gary Illyes Weighs On Sudden Keyword Ranking Drops

In the latest edition of Google’s SEO Office Hours, Analyst Gary Illyes addressed a concern raised by a website owner regarding their site disappearing from search results for a specific keyword. Despite ranking first previously, the website owner could no longer find their site, even though the page was still indexed. Illyes reassured them it’s … Read more

Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy

Circular yellow and blue Moz Certification badge for Keyword Research.

The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should … Read more

Inlinks Launches New Keyword & Topic Research Tool

Inlinks Launches New Keyword & Topic Research Tool

Inlinks published an update to its keyword topic research tool that finds and clusters keywords by intent. The tool is available today for all subscribers. Here’s what’s new. Keyword Research In the early to mid 2000’s keyword research tools focused on keyword volume because search engines didn’t distinguish user intent very well. That began to … Read more

Google’s Digital Marketing Certificate Recommends Keyword Density Percentages

Google's Digital Marketing Certificate Recommends Keyword Density Percentages

Someone from the SEO community called attention to a section in Google’s new digital marketing training course that recommends writing at least 300 words of content, advised specific areas of a web page for seeding keywords and recommended a keyword density for target keywords of under 2%. Some in the digital marketing community called Google … Read more

Using Python + Streamlit To Find Striking Distance Keyword Opportunities

Using Python + Streamlit To Find Striking Distance Keyword Opportunities

Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a tool to check which keywords are close to ranking in positions one to three and advises whether there is an opportunity to naturally work those keywords into the page. … Read more

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