On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for … Read more
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings. The Keyword Controversy The discussion was initiated … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as markets become increasingly saturated, new strategies are needed to stand out and reach a broader audience. That’s where tangential SEO comes in. Tangential SEO involves … Read more
In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that are lower competition keywords but remain a valuable part of marketing campaigns. The tools and approaches shared reflect those I would typically use, but as … Read more
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” Great question, Mouna! And the answer is yes, you should focus on zero search volume keywords when it makes sense … Read more
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail. Looking for more Next Level posts? Previously we explored how to create relevant and engaging … Read more
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC … Read more
Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with … Read more
Start-up SaaS websites typically consist of the home page and maybe a handful of supporting pages – neither of which offer any SEO value. A good SaaS homepage will drive conversions and improve your business on the whole. But how do you optimize yours? In this article, you will learn about SaaS homepage SEO challenges, … Read more
Chances are, you want more traffic to come to your website. After all, more traffic means you’ll boost your business revenue, right? Not necessarily. You see, more traffic’s all well and good, but there’s no guarantee it will lead to a revenue increase. In fact, if you draw the wrong kind of traffic, your revenue … Read more
Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM. These updates help Google better understand how people are searching … Read more
![Semantic Keyword Clustering For 10,000+ Keywords [With Script]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/semantic-keyword-clustering-620b9afcec2c7-sej.png "Semantic Keyword Clustering For 10,000+ Keywords [With Script]")
Semantic keyword clustering can help take your keyword research to the next level. In this article, you’ll learn how to use a Google Colaboratory sheet shared exclusively with Search Engine Journal readers. This article will walk you through using the Google Colab sheet, a high-level view of how it works under the hood, and how … Read more
