KPI

Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now

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woman blends marketing and customer experience in her business role

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. … Read more

Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two

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Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two

The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed. Since August 2007, when YouTube started offering video advertising, brands, and their agencies have always prioritized reach and frequency. However, business outcomes have now become … Read more

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