The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends, and tough economic times.  56% of the marketing leaders in our recent survey say marketing has seen more change in the past three years … Read more

Yoast Co-Founder Calls For WordPress Leadership Change – Mullenweg Resists

Yoast Co-Founder Calls For WordPress Leadership Change – Mullenweg Resists

Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to a more democratic and diverse board that is representative of WordPress stakeholders. Matt Mullenweg disagreed. Critique Of Mullenweg’s Leadership Joost says that he was prompted … Read more

The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]

The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just … Read more

Chart Your Leadership Path With These 10 Management Styles

Chart Your Leadership Path With These 10 Management Styles

Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes … Read more

AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t … Read more

5 Leadership Tips for Successful OKR Implementation

5 Leadership Tips for Successful OKR Implementation

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The objectives and key results (OKR) goal-setting framework is a relatively simple concept; the challenge lies in implementing it within a culture that isn’t used to team autonomy and alignment. OKRs helped Google become the … Read more

Google’s Leadership Shakeup Long Time Coming

Kevin Indig's Growth Memo for SEJ

Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more

B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]

B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]

Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI.  Check out this executive panel on-demand, as we show you how we do it.  With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and … Read more

Artificial Intelligence – AI Can’t Write Thought Leadership (But It Can Do Something Else)

Artificial Intelligence - AI Can’t Write Thought Leadership (But It Can Do Something Else)

Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI. In many marketers’ eyes, including many “experts,” content marketing and thought leadership are the same. But although thought leadership can be a pillar of your content strategy, it’s … Read more

Authentic Leadership — How to Lead While Staying True to Yourself

Authentic Leadership — How to Lead While Staying True to Yourself

As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a … Read more

Best Way to Showcase Your Leadership Skills on LinkedIn

Best Way to Showcase Your Leadership Skills on LinkedIn

Nowadays, companies don’t look for just employees. They want accountability to move the company forward. Therefore, you need to showcase your leadership skills to impress higher management.  Trust us! There is no place better than LinkedIn where you can showcase your leadership skills to gain the attention of bigger companies. You need to communicate things … Read more

Marketing Content – Developing a Content and Social Strategy to Foster Thought Leadership

Marketing Content - Developing a Content and Social Strategy to Foster Thought Leadership

Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media. Faus, an expert on the topic, delves into the nuances of crafting a thought leadership strategy that not only caters to … Read more

5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]

5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]

Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI … Read more

How I Designed a LinkedIn Thought Leadership Content Creation System

How I Designed a LinkedIn Thought Leadership Content Creation System

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn … Read more

Leadership Advice from 8 Black-Owned Business Leaders

Leadership Advice from 8 Black-Owned Business Leaders

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Leadership is comprised … Read more

Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]

Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In this post, we’ll cover the most common types of leadership, how they influence … Read more

Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]

Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]

While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In … Read more

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