When you hear about influencer marketing, you might envision people posting idyllic pictures on Instagram or TikTok Stories highlighting promoted products. But today, influencer marketing has evolved, and so have influencer platforms. LinkedIn now represents a significant opportunity for influencer marketing, particularly if you’re a business-to-business (B2B) company. With almost a billion members across 200 … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Kirin Sinha, founder of Illumix, about building a future-state business and what’s next in augmented reality. To read more, subscribe to the magazine. ————— Kirin Sinha’s favorite fictional character is Harry Potter. The … Read more
Anthropic released a new version of Claude that accepts 100,000 tokens, or approximately 75,000 words of input. This allows users to analyze and perform tasks on lengthy excerpts of books, code, documents, transcripts, and more. Screenshot from Poe, June 2023 Continue reading to learn more about the latest version of Anthropic AI chatbot, Claude-instant-100k, and … Read more
Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online local business reputation. However, for the very first time, thanks to the recent report, The Impact of Local Business Reviews on Consumer Behavior, I was able to test my … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
Diversity, equity, and inclusion are major priorities for organizations in 2022. But DEI has to be more than just a buzz term – and it needs to happen at every level of the organization, starting at the top. McKinsey finds that those companies in the top quartile for gender diversity on executive teams are 25% … Read more
Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that long ago when the Chief Technology Officer (CTO) of a company would have focused almost exclusively on technology infrastructure and engineering. As the role – … Read more
