You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes … Read more
In an era where digital presence is synonymous with brand identity, platforms like LinkedIn have transcended their original “networking” purpose, becoming pivotal in lead generation and business growth. A recent exploration by Premier Connect, titled “Turning LinkedIn Connections into Leads,” provides invaluable insights into leveraging LinkedIn’s vast network. Building on this foundation, let’s delve deeper … Read more
Looking to learn the secrets to lead generation success? Want to know what critical mistakes to avoid when building your paid ad strategy? We’ve got you covered. On April 17, we’re teaming up with Redesign for a live presentation to give you the proven PPC blueprint to boost your leads. Sign up to discover Redesign’s … Read more
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are … Read more
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to … Read more
Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog … Read more
While LinkedIn is a professional social network, it doesn’t mean you have to be boring. There’s a difference between “being professional” and “being a snoozefest”. And the platform has adapted significantly since its launch, to the point that when you crack it, it’s a fantastic option for promoting your services, building your brand, and acquiring … Read more
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the fun stops during a meeting. The client states, “We’re spending a lot of money on PPC. You say leads are coming in, but we’re not … Read more
SEO is one of the most popular and cost-effective lead-generation channels for B2B. Nevertheless, leveraging the power of SEO is challenging for some businesses. They believe helpful and optimized content should rank high in search engines, attract the target audience and bring leads. However, it does always happen this way. SEO is an art and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they’re in that age group. That’s a massive overlap with your … Read more
Twitter is a treasure trove of information for brands to understand their audience. However, the platform can get noisy with Twitter users sending out thousands of new Tweets every second. This can make it challenging to find the posts and interactions that are relevant to your Twitter marketing strategy. That’s what makes Twitter advanced search … Read more
Let’s set the stage: I’m about to dig into the best darn pile of spaghetti I’ve ever seen, and the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is why HubSpot is here to discuss inbound … Read more
![How the HubSpot Blog Generates Leads [+ How Yours Can, Too]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/17_Lead-Generation.pngkeepProtocol.png "How the HubSpot Blog Generates Leads [+ How Yours Can,")
It’s hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That’s right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, … Read more
HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers as well … Read more
LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business. In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company. But without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. … Read more
We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting. For many companies, conversions mean making a purchase, but the term can … Read more
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to … Read more
With businesses taking the digital space and setting their shops online, the business with the most leads wins the race. However, with increasing consumer options, businesses have difficulty generating high-quality and relevant leads. This is where businesses are trying creative ideas to generate leads. You must have seen “spin the wheel” to win amazing gifts. … Read more
