After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. I’ve seen almost everything that can go right – and wrong – with websites of different types. To help you avoid costly SEO mistakes, I’m sharing 11 practical lessons from critical … Read more
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its … Read more
Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the … Read more
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, … Read more
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s … Read more
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market … Read more
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean, … Read more
![AI Target Audience: What I Learned [+ Tools to Try]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-12T143944.345.png "AI Target Audience: What I Learned [+ Tools to Try]")
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI … Read more
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies … Read more
This is the guide for you if you’re creating a request for a proposal (RFP) for the first time or if you want to improve your RFP process. In this article, I’m diving into the specifics of what an RFP is, why you might need one, when to issue an RFP, and how to create … Read more
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians. Source link
A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer, and I had amassed over 40,000 followers. But then I got a full-time job and put my business — and my social media presence — on pause. When I decided to relaunch my company this year, … Read more
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar. I originally launched the event in October 2010, but I will be celebrating its 13th birthday on February 26th, 2024, in central London. I wanted … Read more
Conducting your first migration or looking to improve your workflow? Learn how to prevent issues and ensure success during website migrations Source link
Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the “one,” but it got me … Read more
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it’s proof … Read more
![8 Lessons We Learned from These Famous Rebrands [2023 Edition]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/famous-rebrands.jpgkeepProtocol.jpeg "8 Lessons We Learned from These Famous Rebrands [2023 Edition]")
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to … Read more
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, … Read more
