“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This concept is a mix of factors that help Google determine if the content is relevant and helpful enough for users, thereby prioritizing it in search … Read more
As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in … Read more
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024. Source link
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs Source link
Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take … Read more
In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we … Read more
There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base. Let’s dive into why you need … Read more
![25 SEO Trends to Leverage in 2023 [+Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/seo-trends-2022-fi-2.jpgkeepProtocol.jpeg "25 SEO Trends to Leverage in 2023 [+Data]")
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to … Read more
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on … Read more
Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere … Read more
Business growth is vital for the survival of any organization as it allows them to tap into more consumers and explore expansion opportunities, allowing them to generate more sales and revenue. And one of the excellent ways to achieve business growth is through social media marketing. Social media marketing refers to using various social media … Read more
Twitter has been an amazing platform for content creators and small business owners to build community, showcase their work and knowledge, and express distinct viewpoints. In our series, Social Proof, we’ve spoken to content creators who’ve literally built their careers by tweeting about their interests and passions. And the power of Twitter can be leveraged … Read more
As the world continues to go digital, social media is more relevant than ever in our lives. However, some investors are yet to understand the impact a tweet or an Instagram post can have on their business. Today, we’ll cover how to leverage social media and boost your rental business. By the end of this … Read more
