Google PMax: Inside The Negative Keyword Limit Increase & What’s Next

Google PMax: Inside The Negative Keyword Limit Increase & What’s Next

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our recent announcement that, after a period of beta testing, we’re rolling out negative keywords in Performance Max (PMax) campaigns with a … Read more

Google To Limit AI Overviews For “Nonsensical” Queries

Google To Limit AI Overviews For "Nonsensical" Queries

Google has addressed concerns regarding the accuracy and quality of its AI overview feature in search results. The company acknowledges the criticism and odd results generated by the AI overviews but claims that the feature leads to higher user satisfaction and more complex queries being answered. As Liz Reid, Head of Google Search, continues to … Read more

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