LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms. This functionality enables users to schedule meetings directly through profiles. This feature is available to premium users. Source link
LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The Top 15 Skills In Demand for 2025 AI is driving major workplace changes. LinkedIn predicts that by 2030, about 70% of skills in most jobs … Read more
With a user base of over 1 billion people (according to LinkedIn’s company page), LinkedIn represents one of the world’s largest social platforms and the biggest network built around work and employment. LinkedIn marketing can be a highly effective strategy for B2B sales, increasing your brand’s reach and building your reputation. To achieve all of … Read more
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. Source link
A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns and opportunities. Overview Of LinkedIn B2B Marketing Report AI In B2B Marketing Approximately two-thirds (66%) of B2B marketing leaders surveyed report … Read more
As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn … Read more
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping measurement strategies. 1. Revenue-Centric Metrics Marketers are now focusing more on revenue-related metrics instead of traditional cost-per-lead measures. Leaders are … Read more
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New creator tools include profile previews, enhanced analytics, and desktop video features. Free LinkedIn Learning courses can help you learn more about video’s role in professional … Read more
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers insights into the changing job market and strategies for career growth. Here’s all the data from the report that you need to know. Marketing Jobs … Read more
![Social Media Marketing - Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Social-Media-Marketing-Most-Effective-LinkedIn-B2B-Creative-Trends.jpg "Social Media Marketing - Most Effective LinkedIn B2B Creative Trends")
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more than 13,000 creative assets that appeared on LinkedIn this year. An infographic (below) explores findings from the research. Specifically, it looks at … Read more
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% higher engagement rates on LinkedIn. Source link
LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies the most in-demand marketing roles across regions and experience levels, providing a roadmap for those looking to make career moves. Whether you’re a seasoned executive or just starting out in the … Read more
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. She writes: “Curious to test LinkedIn’s claim that videos receive five times more engagement, I wanted to see if the … Read more
LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand – including salespeople, nurses, and retail positions. Tech roles remain stable, with software engineers and full-stack developers in the top 10 most-demanded jobs. Source link
LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs. LinkedIn launched three free AI certification courses The courses focus on recruiting, HR, and learning development. LinkedIn claims companies must invest in AI skills or risk falling behind. Source link
SEO professionals are on the verge of a new era. With hindsight, the previous epoch could be called “The Age of the One-Trick Pony.” It began back in 2002 when Google passed more than a dozen crawlers and directories to become the dominant search engine. If you learned how to improve a website’s visibility in … Read more
![Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/gen-z-linkedin-1-20240930-6717535.webp.webp "Jade Walters is Creating Opportunities for Students of Color on")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters … Read more
Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional … Read more
