Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is … Read more
Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. Backlink Checkers Prioritize Their Crawls Differently The person asking the question wanted to know why backlink checkers show different backlinks … Read more
Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch our on-demand webinar, as we explore how to scale the very time-consuming and complicated process of … Read more
Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off. Source link
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and public relations have emerged as a powerful alternative. However, securing meaningful links and mentions from journalists and the press can be both a creative and … Read more
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way back, you often couldn’t depend on a page … Read more
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more
Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and others are not. Reddit Question About Inbound Broken Links Someone asked on Reddit if there’s a way to find broken links for free. This is … Read more
Inbound links, ordinarily considered a positive thing for SEO, may cause problems if too many come from the same domain. But are sitewide links to other domains a negative ranking factor? That’s what some people believe in SEO. Is there cause for concern if you are on the receiving end of sitewide links? We’ll answer … Read more
Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored links in Snapchat’s My AI chatbot, augmenting a dynamic user experience. Snapchat My AI Chatbot Displays Ads To 150 Million Users Snapchat boasts an impressive … Read more
After being temporarily pulled from ChatGPT on July 3, 2023, the Browse with Bing feature has reappeared in the latest update of the ChatGPT iPhone app. While it had difficulty with my first request, it could browse the web and accurately answer a question about local events for the current date. It is also noticeable … Read more
Bing Webmaster Tools announced a significant change that could affect website owners and SEO professionals who use the disavow links feature. Effective October 2023, the platform will eliminate the disavow links feature and corresponding API. The decision is part of Bing’s effort to streamline its services and improve user experience. What Is The Disavow Links … Read more
YouTube now lets creators link Shorts to other videos on their channel after removing links in comments and descriptions. YouTube added links from Shorts to other videos. Links in Shorts comments and descriptions are now disabled. Metrics for link clicks are coming soon. Source link
Google is adding more links to webpages within the AI-generated summaries in Search Generative Experience (SGE). This enhancement makes it easier for people to visit the webpages backing up the information presented in the summary. Previously, searchers had to scroll below the summary to find links to source pages. During testing, Google says users found … Read more
According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming from me directly. Will greatly improve the esthetics. — Elon Musk (@elonmusk) August 22, 2023 Future X posts with links are reported to display … Read more
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more … Read more
![The rise of Content Marketing [Google Trends]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Earn-High-Authority-Links-That-Drive-Rankings.png "How To Earn High-Authority Links That Drive Rankings")
My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research, seeking to understand the intricacies of what drove readers to share … Read more
