When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science … Read more
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor. If you could smoosh all of … Read more
When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent water — in many ways, they’ve reinvented marketing, as well. I spoke with Greg Fass, Liquid … Read more
